The Copy Apothecary
A handpicked collection of tools, resources & software recommendations, from one small business owner to another.
Note: You can usually find some affiliate links on this page. If you buy something through my link, I might get a small commission (at no additional cost to you). If affiliate links are not your thing, this post might offer another perspective.
BUSINESS BASICS
I would be lost without these
The website you’re on right now? ShowIt made that happen. (With the help of a wonderful TONIC Site Shop template, of course.)
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When it comes to email marketing, I always come back to ConvertKit. Great deliverability + intuitive design = my favorite combo.
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Need a tool that lets you send proposals, sign contracts, and handle invoices? HelloBonsai does it all (and does it well).
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Quizzes are my favorite lead magnets to work on for my clients–and Interact Quiz Maker is a safe bet when it comes to the tech side of things.
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Need a way to send a quick video to a client (e.g. to talk them through some copy edits)? I use this one almost daily.
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If you don’t have a proper @domainname email yet… What are you doing, my friend? Go get yourself one for $7/month.
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In my finance girlie era
COPYWRITER TOOLS I SWEAR BY
I use this to compare the copy I’ve written to my client’s previous work–so that I know we’re getting their brand voice juuuust right.
I might be a pen-and-paper girlie for life… But many of my clients are not. If I make a funnel map for you, this is what I’ll use.
Want to find out why people are dropping off your services page without completing the application form? This tool will help.